Common Value Management
1st International Workshop Common Value Management CVM 2012
Harriet Kasper, Iva Koleva, Holger Kett, Dieter Fensel, Stefan Thaler, Birgit Leiter, Thomas Bauereiß, Tadej Štajner , Inna Novalija, Ioannis Stavrakantonakis, Andreea-Elena Gagiu, Ioan Toma, Andreas Thalhammer
Hrsg.: Dieter Fensel, Holger Kett, Marko Grobelnik; STI Innsbruck, Innsbruck, Austria; Fraunhofer IAO, Stuttgart; Jozef Stefan Institute, Ljubljana, Slovenia
2012, 51 S., num. illus. fig. and tab., Softcover
Sprache: Englisch
Fraunhofer Verlag
ISBN 978-3-8396-0411-3

Inhalt
The 1st International Workshop on Common Value Management (CVM2012) focuses on one of today's major trends, not only in relation to semantic technology research, but also in relation to the industries' huge demand for tools and consulting in the domain of social media.
The term Common Value Management (CVM) serves as an umbrella for three major aspects of today's organization on-line communication: Yield Management which is mostly about maximizing the short term gain of an enterprise, Brand Management which is about applying marketing techniques to specific product, product line, or brand and, Reputation Management which involves tracking an entity's actions and other entities' opinions about those actions, reporting on those actions and opinions and reacting to that report creating a feedback loop.
The workshop focuses on the scientific and technical aspects of semantics in relation to these topics. In this context, the aims of the workshop are to get an insight into the current state of the art and to mark the current academic and industrial trends in this field.

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