Methods in Service Innovation
Current Trends and Future Perspectives
Walter Ganz, Gerhard Satzger, Carsten Schultz, Thomas Burger, Kathrin Schnalzer, Thomas Meiren, Peter Hottum, Robert Lorenz, Kathrin M. Möslein, Anne-Katrin Neyer, Christiane Rau, Ivo Blohm, Christoph Riedl, Jan Marco Leimeister, Helmut Krcmar, Michael Thieme, Kyrill Meyer, Böttcher
Hrsg.: Walter Ganz, Carsten Schultz, Gerhard Satzger; Fraunhofer IAO, Stuttgart; TU Berlin; KIT Karlsruhe
2012, 97 S., num. mostly col. illus. and tab., Softcover
Sprache: Englisch
Fraunhofer Verlag
ISBN 978-3-8396-0360-4

Inhalt
In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.

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